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For any business to thrive, it must be able to attract customers, deliver value, and remain profitable.  One crucial part of achieving these goals is to set the right price. Price influences purchase behavior, especially in highly competitive markets where … Read More

For retailers, understanding what motivates customers and influences their purchase behavior is critical to survival. Generally, price is one of the top factors impacting sales volume. If a retailer charges too much, demand can plummet and hurt revenue. On the … Read More

According to the National Retail Federation (NRF), price is the second most crucial factor influencing 30% of consumers buying decisions.  But most merchants and retailers struggle to strike a balance between different pricing models, including net price and list price.  … Read More