Category: Minimum Advertised Price

Reseller price monitoring is crucial for maintaining pricing integrity, enforcing MAP policies, and protecting brand value. Learn how leading brands stay competitive by monitoring online resellers, detecting violations early, and building strong channel relationships.

Predatory pricing may look like a good deal for consumers—but behind the discounts lies a controversial strategy to eliminate rivals and control markets. This in-depth guide explores what predatory pricing really involves, with real-world examples, legal context, and insights into…

Retail and eCommerce are no longer rivals, they’re partners in shaping the future of shopping. While 84.6% of sales still happen in-store, eCommerce has surged to $25.93T, driven by mobile and AI-powered experiences. The most successful businesses are integrating both…

Discover how to track, analyze, and optimize competitor pricing with real-time data. Learn proven strategies like dynamic pricing, value-based pricing, and AI-powered tools like Altosight to stay competitive and maximize profits.

Ever wondered how some companies always nail their pricing strategy? Perfect pricing isn’t just luck—it’s a growth engine. While many brands lean solely on competitive analysis or industry benchmarks, there’s a more holistic approach: equilibrium pricing. This strategy finds that…

More and more manufacturers and wholesalers are seeing the benefits of having a Minimum Advertised Price (MAP) policy, monitoring their products’ prices online and enforcing this MAP policy. So, you might be thinking about creating a MAP policy or you…

Minimum Advertised Price (MAP) and Manufacturer's Suggested Retail Price (MSRP) are 2 terms that look very similar at first glance, but in the end, they are used very differently.

M.A.P is an acronym or abbreviation for Minimum Advertised Price, also commonly referred to as MAP Pricing, which is a policy that some manufacturers in the US employ in order to help their products keep a minimum price across retailers,…