Category: Competitive Pricing

For any business to thrive, it must be able to attract customers, deliver value, and remain profitable. One crucial part of achieving these goals is to set the right price. Price influences purchase behavior, especially in highly competitive markets where…

Set a competitive price that customers consider fair so you can maintain demand and maximize profits. To do this, retailers must use price points, or how consumers respond to different prices for a product, to their advantage. 

Most merchants and retailers struggle to strike a balance between different pricing models, including net price and list price.  The problem for most businesses is choosing between the two in order to satisfy customers and turn a profit at the…