Pricing is a critical component of the marketing mix because it directly affects the profitability of a business and influences consumer behavior. Price your product too high, and you risk sales volumes and sitting inventory. Price it too low, and…
Pricing is a critical component of the marketing mix because it directly affects the profitability of a business and influences consumer behavior. Price your product too high, and you risk sales volumes and sitting inventory. Price it too low, and…
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