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For any business to thrive, it must be able to attract customers, deliver value, and remain profitable.  One crucial part of achieving these goals is to set the right price. Price influences purchase behavior, especially in highly competitive markets where … Read More

Why do people pay more for a particular product in one store when they can get the same or a similar one cheaper elsewhere? The answer is perception.  People associate high prices with high quality and exclusivity. That’s where premium … Read More