Set a competitive price that customers consider fair so you can maintain demand and maximize profits. To do this, retailers must use price points, or how consumers respond to different prices for a product, to their advantage.
Most merchants and retailers struggle to strike a balance between different pricing models, including net price and list price. The problem for most businesses is choosing between the two in order to satisfy customers and turn a profit at the…
Have you ever wondered why airline tickets skyrocket during the holidays or why you can get flowy dresses and light shirts for more than half off in the winter? Well, retailers dictate these prices by a strategy known as demand-based…
