There’s a lot of noise when it comes to pricing strategies. Which is the most effective? Generally, keystone pricing is the gold standard. It’s based on a simple formula that anyone can apply and avoid selling at a loss.
Everyday Low Price (EDLP) is one of the ways retailers can distinguish themselves from their competitors. This pricing strategy, made widespread by Walmart, can be cost-effective for a business and create a loyal customer base if executed correctly.