Retailers often struggle with how to price goods. With increased competition, especially from ecommerce stores that have no storefront and can afford cheaper prices, can brick-and-mortar retailers remain competitive? Definitely. Customers still value the shopping experience and are ready to … Read More
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Everyday Low Pricing (EDLP) Strategy: Pros & Cons (with examples)
Consumers have more choices than ever, so retailers always look for ways to get a competitive edge. Everyday Low Price (EDLP) is one of the ways retailers can distinguish themselves from their competitors. This pricing strategy, made widespread by Walmart, … Read More